delivering standout creativity while cutting down on time and resources. Featuring top voices from Digitas, Adobe, Peloton, and Editcloud, the conversation shed light on how brands can stay agile in a fast-moving world without sacrificing creativity.

Here are the key insights from the discussion:

Prioritize cultural relevance and collaboration

Reema Mitra, Vice President Director of Social Strategy at Digitas, emphasized the importance of focusing on the strategic "who" and "why" rather than just the tactical "what" and "how."

"Providing efficiency on scale and deployment allows us to spend thoughtful moments on the 'who' and 'why."- Reema Mitra, Digitas

Mitra explained that success lies in creating culturally relevant content that resonates with audiences. By freeing up time for critical thinking and collaboration, brands can craft standout work while ensuring it hits the mark with diverse and evolving audiences.

Trust in cloud collaboration

Adobe’s Dave Helmsley championed cloud technology as the key to unlocking seamless global collaboration. He highlighted how the cloud has transformed creative production, offering teams the ability to work from anywhere, across time zones and cultures.

"The cloud is at a point where we can trust it, and it opens up doors for collaboration." -  Dave Helmsley, Adobe



Post-pandemic, brands can now tap into a global pool of talent, accelerating workflows and producing content that stays relevant in today’s fast-paced digital environment.

Small, nimble teams for fast-paced content

Britton Schey from Peloton spoke about the shift from large production teams to smaller, agile ones that can make real-time decisions. Peloton’s content demands require fast turnarounds, and Schey emphasized the importance of trusting small teams to get the job done.

"What used to be a team of 20 is now a team of three. We need to be nimble and trust our team to make real-time decisions." - Britton Schey, Peloton

This new approach, Schey explained, is about being quick, scrappy, and efficient while maintaining high creative standards.

Leverage AI and cloud technology for efficiency

Simon Green, CEO of Editcloud, shared how their cloud solutions have helped production teams at ITV reduce production times by 25%, while up-skilling talent in AI and cloud tools.

"Moving production teams at ITV into the cloud saved 25% in time, and upskilled their talent to new cloud & AI tools, preparing them for an exciting new future." - Simon Green, EditCloud.

Green noted that by streamlining workflows and removing mundane tasks, creative teams can focus more on producing content that stands out—without the need for additional resources.

Stay agile in an evolving landscape

Across the panel, a recurring theme was the need for brands to remain agile as consumer expectations shift and attention spans shrink. Whether by adopting new technology or investing in culturally relevant content, brands must innovate to capture and hold audience attention.

The event underscored that finding the balance between efficiency and creativity is essential in today’s landscape. To learn how Editcloud can help your teams embrace cloud-based solutions and AI to optimize your production processes, get in touch with our team today.